Marketplace: The big toy trend this year? Surprise! Seriously, it’s surprise.

December 23, 2019

Marketplace reports on a common element of some of the most popular kids’ toys this season: surprise. From Hatchimals, to L.O.L. Surprise Dolls, the toy industry has pounced on the trend, creating a host of toys with built-in suspense. Boston Children’s Michael Rich, MD, MPH, says it may be more about the acquiring than the having. Read more from Marketplace